8 Reasons Why You Should Hire A Social Media Manager - Immediately!

Whether your selling products, offering your services, or would like to make yourself known about who you are and what you do as a professional, an entrepreneur, or a philanthropist, you need to build your social media presence!

Obviously, social media is competing with the television (if not, it already outshined) in terms of relevancy, time consumption, and attention. It seems that people spend more time now browsing their social media feeds than watching television. It's undeniable how powerful social media is nowadays.

But what exactly is it and what is social media marketing? Why do you need it and why do you need to pay attention managing your social media sites?

Here are the briefest answers to these questions: social media allows the creation of interactive moments with your customers or prospect clients. Social media marketing helps you drive traffic to your website (if you have one) and convert leads to qualified sales or the equivalent, it can single-handedly replace e…

Ditch All Excuses, Self-Discipline Is Needed to Hit Your Goals

If there is one word that can differentiate success to failure that would be discipline. It’s a chasm that separates the achiever and non-achiever.

We've read about it many times in various articles and books about career, business and personal development; that it's almost a cliché. It’s a big word, and just like honesty it can sometimes be considered a lonely word.

Most of us struggles on implementing a certain kind of discipline in our lives, like money and time. Admittedly, many of us had times that we feel so enthusiastic executing our plans, only to lose our fire in just a couple of days or weeks. We then go back to our old ways or resort to give up. 

Notwithstanding the fact that we know deep inside that we can make our dreams a reality. We aspire, and we hope that we can be more disciplined with our everyday choices. 

Yet if we really want to achieve something, then the only way to make it, is to do something about it! Waiting for the perfect time is just pure laziness.


Sierra Madre: Mt. Pinagbanderahan and An Epic Trek to Bantakay Falls

When I was planning this day trip, the highlight was supposed to be Mt. Pinagbanderahan. The spelunking part and trekking to Bantakay Falls should be the side-trips. But an adventure is never complete without a drama. Consequently, it didn't go as planned. Not to mention, my companions definitely did not imagine how it's going to be, either.

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Unlike the famous Province of Rizal, Quezon's mountains aren't frequented by travelers coming from the Metro; and it is even though the province clock in some of the most preserved natural spectacles in Luzon.

Ergo, I hope this post will somehow deviate the load of hikers visiting the popular mountains near Metro Manila; mainly because of the alarming deterioration of these landscapes. Some people throw trash everywhere, the floras and faunas are dying, the trails are eroding, and the campsites and summits are commercialized!

(I encourage you to please keep in mind the "Leave No T…

The 7 Deadly Sins and Myths of Branding

In my pursuit to keep honing my skills, I recently stumbled upon this marketing and branding solutions book by Matt Haig. I realized this is something worth sharing here because it may prove helpful to anyone who wants to strengthen their skills or career in marketing and advertising.

I must say this is a refreshing book to read, never dull and full of practical insights. Also, what I like most about this book was the scrutiny of the failures (of others) in order to succeed, thus making it more viable to heed.

There's just so many key points from this book that I'd like to highlight, but I feel that I'd be robbing you the thrill of indulging this insightful book once you decided to read it. I'd like to present the gist of the book instead. 

Let me start with the seven deadly sins of branding listed by the author.

1) Brand amnesia.
Matt Haig said that when a brand forgets what it is supposed to stand for, it runs into trouble. I think it's essential to differentiate your…

Want to Succeed? Here's A Very Straightforward Advice

It seems like the secret to success isn't a secret at all.

It's simple: Decide. Commit. Succeed.

You just have to decide. To make up your mind that this I will do. To make a decision that you are going to be successful no matter what. To have one thing in mind, which is to succeed.

And then once you made the decision, you commit to it. Committing to the decision that no matter how hard it gets, how painful, mundane, boring, or taxing it is, you will do it.

That's it. Very simple.

Imagine what you will achieve once you decide to become successful at something, and really commit to it no matter what. Whether you fail or feel discourage at times, imagine if you stick to it. Then, you'd become so persistent that it becomes impossible not to succeed.

Imagine that.

Like really, if you just decide and commit to it with all of you, there's just really nothing you cannot do.

So decide. Now.

And commit to it.

Success is on the way!

Pomodoro: An Easy Yet Very Effective Technique to Stop Procrastinating

Do you have the tendency to procrastinate? I do. Sometimes more than what I think is normal. Although to begin with, is it even normal?

As a self-employed, ideally, inefficiency should be strictly discouraged. Though, I admit it's hard to resist being idle for some time especially if I really worked hard the previous days or if I simply feel that a rest is needed to avoid burning out. Since any signs of burning out should be prevented before it's too late. And it's simply because when you work for yourself, it is not an option.

For the record, personally, I tried numerous time management systems and really did my best to stick with it as much as possible. Despite my effort, I customarily drift off and find myself searching for another way.

I have also adopted some productivity tips to manage distractions and to keep my focus, yet it still wasn't enough. The first four months of this year for instance, I used two online timers each with its own purpose, and another thr…

It's Not For You? Think Again. Here's Why You Probably Need A Blog

Shortly after I graduated from College in 2009, I stumbled upon an article on how to create a personal blog. Curios as I am, and since I’m very much into journaling, I decided to try it for fun. I remember my very first blog was about how addicting online games were and why it’s taking a toll on my personal goals. Only a few people, especially in the Philippines, were blogging back then, so it was very easy for me to apply and be approved in Google Adsense to monetize my blog. My very first post has gained a little bit of popularity and my readers were mostly living in parts of the America, Japan, Australia and of course, the Philippines. It generated me a couple of dollars in Adsense; it was easy-peasy. And the rest as they say, was history.

Well, not really.
If there’s one thing I regret about blogging, it’s stopping very prematurely. As soon as I started working in the corporate world, I decided to quit blogging and proceeded in deleting my blog. Yes, I DELETED it! And obviously tha…